I use various methods including usability testing, user interviews, and surveys to identify and understand issues. I use tools such as Looker and Amplitude to analyze quantitative data and develop actionable insights for product improvements and growth strategies.
I leverage psychological & behavioral science to design intuitive and useful products. I work by combining established design practices with innovative solutions. Through user feedback and collaboration with colleagues, I take a holistic approach to solving problems.
I enhance interfaces with elements of novelty and engagement to make digital products effective brand representations. I use custom illustrations, micro-animations, seamless transitions, and gamification elements to create memorable user experiences.
While I use Figma to explore design solutions, I believe in developing functional prototypes using front-end technologies (HTML, CSS, JavaScript) that are as close to reality as possible, allowing options to be tested in real environments and iterated upon at a fast pace.
I build design systems that ensure consistency across products. By establishing design principles, developing component libraries, and setting standardized guidelines. These systems help organizations deliver consistent experiences efficiently across their product range.
I apply my experience in growth strategies to design features and interfaces that impact user acquisition, activation, retention, and revenue. I employ data-driven techniques to optimize conversions and create engaging user journeys that support long-term growth.
