Hi, I’m Augustin Hiebel,

a highly versatile product designer with experience across the full spectrum of growth.

I work with great companies

Swiss Gemmological Institute SSEFG-LootChopardStrydaAdidasUnited Nations Economic Commission for EuropeGeoGuessrAlva LabsMédecins Sans FrontièresBTSAxa insurance

Turning ideas into digital experiences

  • I use various methods including usability testing, user interviews, and surveys to identify and understand issues. I use tools such as Looker and Amplitude to analyze quantitative data and develop actionable insights for product improvements and growth strategies.

  • I leverage psychological & behavioral science to design intuitive and useful products. I work by combining established design practices with innovative solutions. Through user feedback and collaboration with colleagues, I take a holistic approach to solving problems.

  • I enhance interfaces with elements of novelty and engagement to make digital products effective brand representations. I use custom illustrations, micro-animations, seamless transitions, and gamification elements to create memorable user experiences.

  • While I use Figma to explore design solutions, I believe in developing functional prototypes using front-end technologies (HTML, CSS, JavaScript) that are as close to reality as possible, allowing options to be tested in real environments and iterated upon at a fast pace.

  • I build design systems that ensure consistency across products. By establishing design principles, developing component libraries, and setting standardized guidelines. These systems help organizations deliver consistent experiences efficiently across their product range.

  • I apply my experience in growth strategies to design features and interfaces that impact user acquisition, activation, retention, and revenue. I employ data-driven techniques to optimize conversions and create engaging user journeys that support long-term growth.

What people say

Augustin’s talent should not be understated. An eye for the details, a mind to juggle the big picture; and the heart to be a great colleague. Magic wand, or not; Augustins work is nothing short of incredible.
Jonathan EhnJonathan EhnView profileVP of Marketing at Stryda
Augustin is fast and reliable. His sense of design is fantastic and he really took our product and communication to the next level. I look forward to working with him again.
Thomas DidrelThomas DidrelView profileTeam Lead at G-Loot
Working with Augustin as my Design Manager for three years was one of the highlights of my time at G-Loot. He always inspired me to improve as a designer through his example and his ability to both give and receive feedback effectively and kindly.
Sabine SaulisSabine SaulisView profileGraphic Designer at G-Loot & Stryda
Augustin’s exceptional blend of technical skill, creative vision, and leadership ability truly set him apart. His genuine care for his teammates was evident in his daily interactions, where he fostered a supportive and collaborative atmosphere.
Tobias HolmgrenTobias HolmgrenView profileChief Product Officer at Stryda
Augustin has made big and important contributions to our product with high-quality designs. His combination of speed and efficiency has impressed me considerably. I hope I get the chance to work with him again!
Jens AlmgrenJens AlmgrenView profileSenior Product Manager at Alva Labs
Working with Augustin at both Stryda and G-loot as a front-end/full stack developer has been one of the most rewarding experiences of my career. Augustin is not only extremely talented and versatile in design work, but he also creates an environment where everyone feels welcome, seen, and heard.
Viktor SandbergViktor SandbergView profileConsultant at Mpya Digital
Working with Augustin in my team at Alva, which has been a very positive and fruitful experience. He’s the type of designer who is always there to help, very sharp and creative when it comes to visual design and adding that extra touch of magic to different elements and assets.
Shabnam TavakoliShabnam TavakoliView profileDesign Manager at Alva Labs
Augustin is an amazing asset to any team he is part of by delivering exemplary designs and prototypes at speed like no other. He is solution orientated and his knowledge of frontend development contributes to his design decisions.
Anton RonsjöAnton RonsjöDelivery Manager at Stryda
It’s not every day that you come across a manager and colleague as multifaceted and gifted as Augustin. Leading the Product Design team, his creativity and prowess as a designer are second to none. I can genuinely attest that he is the best designer I’ve had the pleasure of working with.
Joacim GuldskogJoacim GuldskogView profileFront-End Developer at Stryda
Augustin has been my go-to for product design and growth marketing since 2014. He excels across the entire buying cycle, from engaging ads to beautiful onboarding flows. Passionate and collaborative, Augustin is both hands-on and a strong leader, with experience managing design teams of up to 5 people.
Jamie Dunbar SmythJamie Dunbar SmythView profileChief Marketing Officer at G-Loot
Augustin is an incredibly talented designer with a keen eye for detail and a unique creative vision. His ability to transform ideas into visually stunning and functional designs makes him an invaluable asset to any project.
Gabriel MetzgerGabriel MetzgerView profileChief Technology Officer at Changr

Work